Shehadeh assumed her role in 2025. GWC expanded its e-commerce logistics capabilities across 15 cities following a strategic non-controlling investment of around $6 million in Austrian scale-up Quivo in 2025. Through Quivo’s omnichannel fulfillment and e-commerce platform, GWC established AI-first digital sales capabilities that enabled startups, SMEs, and digital-first businesses to scale across the GCC, Europe, and the U.S. Shehadeh previously held senior marketing leadership roles at ASYAD Group and Aramex.