Alnahdi assumed his current position at Bahri in April 2025. He oversees corporate marketing, communications, events, public affairs, protocol, stakeholder engagement, and brand governance functions across Bahri and its business units. The company operates a fleet of 104 owned vessels serving more than 150 ports globally. In 2025, Alnahdi led the development of Bahri’s unified brand narrative and umbrella theme “What Moves the World, Moves with Bahri.” He also developed Bahri’s centralized MarCom Data Bank using internal Microsoft tools at zero additional cost, reducing information retrieval time from days to seconds. Since then, Bahri’s brand value has increased from $280 million in 2024 to $340 million.