Osman cofounded Nawy in 2019 and has served as its CMO since then. The proptech company enables users to buy, sell, invest in, finance, and manage properties. As of April 30, 2025, Nawy has surpassed $4.4 billion in GMV and generated over 1 million unique leads. Osman is also the cofounder of digital marketing solutions provider Lynkrs and is an Endeavor Entrepreneur, and a member of Meta’s EMEA and MENA advisory boards.