Serry has been CMO of Savola Foods Company since June 2022. Between 2023 and 2025, she led the transformation and rebrand of Saudi oil brand Afia, Rawaby, a ghee brand in Egypt, and UAE-based Bayara. In 2025, the company’s foods segment revenue grew 21% to nearly $3.5 billion. Serry contributes to Savola’s multi-market OGSM framework, which guides food expansion across Egypt, Saudi Arabia, and the GCC.