As a brand franchise operator, the Alshaya Group represents over 70 brands across MENA, Türkiye, and Europe, with over 4,000 stores, cafés, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses. In January 2025, the Alshaya Group and the U.S. specialty beauty retailer, Ulta Beauty, announced a franchise partnership to bring Ulta Beauty stores to the Middle East. In March 2025, the group brought the first two standalone Disney Stores to the U.A.E.