Negm assumed his role in February 2025. In January 2026, he oversaw the launch of Hub project, a full e-commerce platform. In 2025, he led the improvement of his division by adopting AI, launching CRM for four business units and automating the market research process. The Ramadan 2025 and 2026 360-advertising Campaign for cables resulted in increased brand awareness, growth in B2B and B2C despite market challenges. Negm is also a member of the Institution of Electrical and Electronic Engineers. Previously, he held marketing roles with Schneider Electric, General Electric, Eaton, and ABB.