Al Yousuf assumed her role in January 2024. In 2026, she leads a team of 12. In January 2025, she oversaw the launch of Etihad Water and Electricity’s new corporate identity, aligning the organization under a unified, future-focused brand, and led its Zero Bureaucracy initiatives. As a result, digital channel usage increased from around 60% to over 90%, while customer satisfaction rose from 78% to more than 84%.