Al Alami assumed her current position in 2025. Global Fertility acquired the HealthPlus Fertility Center in Jeddah in June 2025, following the acquisition of the Bnoon IVF Center in Riyadh, in a combined investment of $60 million. New IVF facilities are being planned across Saudi Arabia. Al Alami is a board member of the Middle East Public Relations Association. She was previously chief communications and marketing officer of the Abu Dhabi Stem Cells Center, NMC Healthcare and UEMedical. Global Fertility dedicates 50% of its marketing budget to digital media and automation.