Wali assumed his current role in 2022, leading a team of 15. JACO, operates as part of Juffali, has been the exclusive general distributor of Mercedes-Benz in Saudi Arabia since the 1950s, and in September 2025, it signed an agreement to introduce China-headquartered EV brand smart to its automotive portfolio to exclusively enter the Saudi market in 2026. Wali oversaw marketing initiatives such as the Move with Mercedes-Benz fitness and lifestyle series; an experiential campaign held exclusively in Riyadh and Jeddah from October 2025 to December 2025. He has been a startup marketing advisor at Monsha’at since 2022 and he co-founded the ‘Kicks Talks’ podcast in 2023.