786,000 subscribers on YouTube
Alama began singing professionally in 1982 and won the Arabian World Gold Lion award for Best Arabic Singer in 1998. He has served as a judge on Arab Idol and as a coach on The Voice: Ahla Sawt, and he was a UN Environment Programme Goodwill Ambassador from 2013 to 2015. He has previously collaborated with watchmaker Hublot.
In 2020, Alama was among the top 50 most-streamed Arab singers on Anghami. He has over 786,000 subscribers on YouTube, with his videos viewed more than 384 million times as of March 19, 2021. He had nearly 13 million followers across Facebook, Twitter, and Instagram as of the end of 2020.