Sehweil assumed her role in 2022. In June 2025, she spearheaded a regional marketing transformation and Saudi market focus that drove an over 40% increase in market engagement and over 20% growth in inbound opportunities. She also implemented an integrated positioning framework across HyperPay’s product suite (HyperPay, HyperSpend, HyperHospitality) in September 2025, delivering over 25% improvement in brand consistency metrics. She oversaw the launch of HyperSpend in Saudi Arabia in early 2026, a corporate expense management platform designed for SMEs. Sehweil is currently leading HyperPay’s growth in the UAE, Saudi Arabia, and Jordan.