Al-Taher assumed her current position in 2021. Alongside IHCC and its six specialized business units, she oversees marketing operations for Sultan Batterjee Holding and its subsidiaries Lifestyle Developers and GREENER by IHCC, With a team of 36, Al-Taher directed the sell-out of Phase 1 of the branded residences THE STANDARD at Cityscape in Saudi Arabia. She also positioned the company as a key sustainability partner for giga projects, achieving a 65% increase in ESG-related media coverage. Al-Taher has led marketing and communications at Majid Al Futtaim, Alef Group, Dubai Holding’s Meraas, and more, over the years.