Aliouat joined IHC in 2024 as head of marketing and brand strategy before expanding his role to become group head of marketing and communications in January 2026. In Q1 2026, IHC generated $8.5 billion in revenues, up 33.2% YoY. Before IHC, Aliouat was head of marketing and communications – MENA at CBRE. He has over 18 years of marketing communications experience across investment management, real estate, legal services, and investment banking sectors globally.