El Amine assumed his role in 2007, the same year Investcorp established an investment team for private equity opportunities in the GCC and wider MENAT region. Since then, he has managed the firm's PR and brand strategy as Investcorp grew to $62 billion in assets under management and expanded its footprint to 14 offices across three continents. Through his leadership, the company secured prominent engagement at major global platforms including the Future Investment Initiative (FII), Abu Dhabi Finance Week (ADFW), and the World Economic Forum (WEF) in Davos. Prior to Investcorp, El Amine served as group corporate communications director at Dubai Holding and held PR leadership roles in Lebanon and Kuwait.