Mendez assumed her role with Emirates Hospitality in 2023. Emirates Hospitality operates food and beverage brands including % ARABICA, Alchemy, Sarabeth’s and Robataya, among others. By 2025, customer acquisition increased by approximately 33% year-on-year, supported by revenue growth and a stable average spend per customer. Customer retention improved by five percentage points, with marketing performance delivering a 15x RoI. Mendez is also the founder of Storm Cycling.