Al Mutawa joined Salik as director of Support Services in October 2022. He has driven key initiatives, including ‘Erth Dubai Through Your Eyes’, a crowdsourcing campaign to reimagine the Salik tag that reached 12 million users, and the Salik Variable Pricing Awareness Campaign, which increased awareness by 25%. In 2025, the company recorded 852.7 million trips and $843.3 million in revenue.