Originally founded in 1970 as Mohammed Al-Issa and Sons (MASC) Holding Company, Assila Investments rebranded in 2010. The company is among the largest shareholders on the Saudi Exchange, owning 8% of Riyad Bank, 11.2% of Savola Group, and 22.2% of Taiba Investments as of April 2025. In October 2024, Taiba Investments partnered with Hilton to bring the Waldorf Astoria Hotels & Resorts brand to Madinah, which is set to open in 2028.