Hassan assumed his position in January 2026, having previously served as Saudi Arabia country manager since 2023. In May 2025, Wyndham signed an exclusive development agreement with Le Park Concord Company to launch Super 8 by the Wyndham brand in Saudi Arabia, with plans to develop 100 hotels across the Kingdom over the next decade. Before Wyndham, he served as cluster general manager at Accor and area vice president at Rotana.