Top Fintech Apps In The Middle East

Rank: 5


Date of Establishment: 2017

Description: Buy-Now Pay-Later (BNPL) Platform

Owner: EFG Hermes Holding

Country: Egypt

CEO: Walid Hassouna

valU is a BNPL app that allows users to shop across more than 3,500 stores and service providers, and 250 websites in Egypt, includingIKEA , Souq, Azadea and MAF amongst others, with payment plans from six to 60 months.  Founded in 2017, it is the first buy now pay later app in Egypt. The app processed nearly 196,000 transactions worth $60 million in the 2020 financial year. As of August 2021, it had been downloaded more than 655,000 times.