30 Women Behind Middle
Eastern Brands 2022


13. Hannah Curran

Brand: PureBorn

Category: Babycare

Establishment: 2016

Nationality: British

Headquarters: U.A.E

PureBorn produces sustainable and organic products for babies, including organic bamboo nappies, wipes, and eco-bags that all are vegan, animal cruelty-free, hypoallergenic, dermatologist-approved, and ECOCERT certified. It has an online and offline presence in 16 countries. Product packaging uses sugarcane and cornstarch, enabling it to use 40% less plastic. In December 2021, the company raised $2 million in its first funding round.