Aminah Musa
40 Women Behind Middle Eastern Brands 2021

Rank: 24

Aminah Musa

Brand: PaliRoots

Category: Fashion

Establishment: 2016

Nationality: Palestinian-American

Headquarters: U.S.

Musa founded PaliRoots in 2016 in San Diego to raise awareness about Palestinian culture by creating products such as t-shirts, kufiya, stickers, and soaps inspired by its people and identity. PaliRoots participates in charity work for Palestinian families in need, and the PaliRoots Meal Program donates a meal to a child in need for every order placed.