Mouna Abbassy
40 Women Behind Middle Eastern Brands 2021

Rank: 25

Mouna Abbassy

Brand: IZIL Beauty

Category: Beauty

Establishment: 2013

Nationality: Moroccan

Headquarters: U.A.E.

Abbassy's cosmetic and personal care brand IZIL Beauty has over 300,000 followers on Instagram, as of July 2021. The brand has been endorsed by Lebanese actress Nadine Nassib Njeim and Bollywood actress Nora Fatehi. In 2020, the brand opened its first flagship concept store and spa in the Dubai Mall, as well as a new anti-aging line and products for men. Abbassy now plans to launch a new Moroccan Hamman in Dubai Mall.