Al Tamimi assumed her role in 2022. By end 2025, QNB’s brand value recorded an 11% YoY growth at $10.4 billion. It also launched the ‘Blue is Everywhere’ ad campaign in October 2025, achieving brand alignment across key markets in Qatar, Egypt, and Türkiye. Furthermore, QNB Egypt signed an agreement to fund a sustainable aviation fuel production facility in Egypt in April 2026, expected to launch by end 2027.