Rupawala assumed his current position in 2024 and has been a board member since September 2019. As of March. 2026, Lulu Retail operated 277 hypermarkets, express, and mini-market stores across the GCC. In Q1 2026, the company reported over $2 billion in revenues. In May 2026, LuLu launched its new ‘SWFT’ convenience store concept in Saudi Arabia, with plans to expand to 100 stores in the Kingdom chain by 2030. Rupawala is also a board member of the Indian Business and Professional Group in Abu Dhabi and a member of the steering committee of the Indian Professional Business Council in Dubai.