The Al Masaood Group operates 21 global brands across three main verticals: automotive, industrial, and real estate. The group is the main distributor for Nissan, Infiniti, Renault, and Bridgestone in Abu Dhabi, Al Ain, and the Western Region. In April 2025, the group signed an agreement with ADNOC Distribution to expand the supply of lubricants to Al Masaood's service centers. In December 2024, the group’s projects, engineering, and services division signed an agreement with Hengst Air Filtration Middle East, the regional branch of Hengst Filtration Germany, to be the exclusive distributor for Hengst’s gas turbine and turbomachinery filtration solutions in the U.A.E.