Alsalman has over 18 years of experience and joined TAIBA in his current position in February 2024. He played a central role in TAIBA’s positioning through major events, including the acquisition of Dur Hospitality where he delivered a full corporate rebrand, and the evolution of the group’s Saudi brand Makarem. He also oversees marketing strategy across a multi-brand hospitality portfolio, including partnerships with global operators such as Marriott, Hilton, IHG, and Accor.