Masmoudi assumed her current role in 2019. Kilani Group employs 2,900 people across pharmaceuticals, healthcare, and food in both industry and distribution along with retail, services, and agriculture. It has over 270 registered medicines in Tunisia, and more than 500 registered in other markets. In February 2026, Kilani Group partnered with Sanofi, transferring Sanofi's Tunisia operation to two of Kilani’s subsidiaries, with Teriak taking over local manufacturing and Medicis leading medical and commercial activities. Masmoudi first joined the group as a business development engineer in 1997.