The annual revenue for travel and tourism in MENA is expected to hit $39.57 billion in 2025, according to Statista, and is projected to grow at a CAGR of 6.19% per year, reaching $50.32 billion by 2029. Here, we take a look at some of the region’s most influential government leaders enticing visitors to these shores. We considered the highest-ranking executives in tourism-related government entities across MENA and looked at the recent initiatives they have overseen to drive tourism in their country.