Global Meets Local
Top 50 Regional Executives Heading International Companies

The world today is becoming ever more globalized thanks to the power of technology improving the scalability of international businesses. Today, for the first time in history, there are several “non-state mandated” global monopolies controlling key sectors. The market values of the five largest companies in the world are more than the GDP of most countries.

However, running a successful global company is far more complex than having the right technology and huge amounts of capital. The success of companies globally generally depends on how well they can understand specific regions. Being the regional leader of a global company is a very complex role. Regional heads need to keep in mind local culture, social norms, and other factors like demographics and infrastructure, all while maintaining and keeping up with the ethos of the brand.

For example, Ronaldo Mouchawar, VP for Amazon in MENA, created the White Friday sale, knowing that Amazon’s traditional Black Friday would not sit well within Arab culture. Under the regional head, Mwaffak Kanjee, McDonald's in the Middle East serves a McArabia wrap. And Luay Al Shurafa, President and Managing Director for General Motors in the Middle East and Africa, played a role in developing Middle East versions of the Chevrolet Tahoe, GMC Yukon, and Cadillac Escalade.

Global companies play a big role in nation-building in the Middle East. Many regional leaders of multinational companies have partnered with governments to bring cutting edge technologies to the region. Several companies have partnered with government bodies to build innovation centers and incubators to encourage entrepreneurship. Many of the CEOs are advisors to governments or members of industry organizations in their personal capacities. Global multinationals are also among the region’s best corporate citizens and are responsible for driving awareness campaigns, whether that’s to save the environment (Schneider), to promote diversity (3M), to enable financial inclusion (Mastercard), or support healthcare (Johnson and Johnson). Often, they raise awareness on new issues in the Middle East as part of global campaigns.

This is the eighth consecutive year that we have ranked the regional heads of global companies, keeping in mind their achievements, the role that they play within our economies and societies, and the inspiration they provide to their employees and consumers.

This year there are three women on the list—more than there have ever been in previous lists. In the 2019 Global Meets Local ranking, Melda Yasar Cebe, Managing Director for the Middle East and Africa at Kraft Heinz, made her first appearance and was the only woman on the list. This year she is joined by Reem Asaad, Vice President for the Middle East and Africa at Cisco, and Marzena Kulis, Managing Director for the Middle East at Johnson & Johnson Medical Devices. Hopefully, the number of female leaders in these roles will keep rising as more international companies choose women to head their Middle Eastern operations.

Nabil Habayeb
Remy Ejel
Samer Abu-Ltaif
Magesvaran Suranjan
Raghu Malhotra
Martin Tricaud
Georg Schroeckenfuchs
Ronaldo Mouchawar
Yu Tao
Aamer Sheikh
Sunil Kaushal
Norman L. Gilsdorf
Caspar Herzberg
Nour Suliman
Jean-Paul Scheuer
Mwaffak Kanjee
Lino Cattaruzzi
Zhang Junguo
Ramez Shehadi
Taha khalifa
Abdul Rahman Al Thehaiban
Jerome Droesch
Mazin Khoury
Luciano Poli
Ashraf El-Afifi
Bernard J. Dunn
Marcello Baricordi
Reem Asaad
Robert Nichols
Arshad Ghafur
Arshad Ghafur
Luay Al Shurafa
Dr. Udo Huenger
Ahmed Al-Faifi
Fadi Pharaon
Fadi Pharaon
Alexis Lecanuet
Marzena Kulis
Anurag Agrawal
Mikail Houari
Elie Khouri
Melda Yasar Cebe
Amr K. El Leithy
Harald Wolf
Ronald Boueri
Hamid Haqparwar
Dirk Karl
Luciano Alves De Andrade
On Min Soo
Thierry Delvaux
Jesus Sancho
Emmanuel Laurina
Event Launch

Methodology

To create this list for 2020 we first collated all the global companies featured on the Forbes Global 2000 ranking that have significant direct business operations in the Middle East (representative offices were not included). Then we took the highest-ranking leaders from their Middle East headquarters, and we ranked them based on:

  •  The impact and scope of their role, including the number of countries within their territory
  • How highly they rank within the global organization
  •  The seniority and impact of their direct reports
  • Their personal achievements in the last year, including board directorships and social initiatives
  • Honors and awards from governments and recognized associations
Previous Cycles
Top 50 Regional Executives Heading Global Companies 2019

Top 50 Regional Executives Heading Global Companies 2019

Top 100 Executives In The Middle East 2018

Top 100 Executives In The Middle East 2018