Large multinational corporations bring many benefits to the Middle East, including employment, capital, expertise, and technology. As such, governments in the region compete with each other in numerous ways to attract these global heavyweights, on the one hand simplifying rules to make their markets more attractive, and on the other mandating that international companies increase their on-ground presence to take advantage of those markets.
Leading these companies is a tough task. Those that head regional offices for multinationals need to navigate a variety of laws, rules, and regulations that differ from country to country and often change. They also need to keep in mind socio-cultural sensitivities and differences while growing their businesses and increase profitability.
These companies and their leaders are often seen as holding up high international standards of ethical behavior in business. Several of the CEOs on our Global Meets Local list advise Middle Eastern governments about international trends and business, as well as advising international governments about doing business in the Middle East.